Textual Analysis of Original 'Cough Cough'

The video itself is an excellent example of the kind of feel and concept I want to use in my own video. The music video for the song is mostly black and white which makes it very cutting and edgy with concept based clips included. There are also random images as well as a slight bit of performance from the artist 'Everything Everything'. The opening to the song is very powerful itself with a fast, cut drum beat and the artist saying the words 'cough cough'. The opening of the video not only grabs your attention with the music, but the word 'cough' appears with the writing printed with a black oil and a contrasting white back ground. The words and images are also cut to the fast beat of the drum in the song. During the video we see the band playing large Japenese drums with the singer miming to the lyrics as well. Throughout the video random, edgy video clips and still images are used showing weapons, oil, scrunched up video tape and money. During the video many pre-recorded video clips are used of people rioting, the police and fire. The artist has not only recorded videos and still images themselves but also put in pre-recorded clips to empahsise the message of fighting/war/pollution in the video. From the start of the video you see an empty pipe along the floor, the video keeps cutting back and following this pipe along throughout the video. Towards the end of the video we see all four band members in seperate clips in black clothing against a plain white backdrop. They each have the clear pipe hanging from above going down into their mouths. At the end of the song the pipe fills with oil and goes into their mouth causing them to 'cough', hense the name of the song.