Aiming for the Audience

The music industry in particular can be tough when it comes to getting it right with the intended audience. Everybody has their own opinion towards music, and not everybody is going to like a specific genre, therefore it makes the music industry even more competitive. Artist's have to make their music fit into the specific genre they want it to, this is because everybody has their own favorite type of music such as Indie or Pop music. I like most genres of music, however the wide range of music in the charts is my favorite to listen to.

This is the music video to 'Live while were young' by One Direction, a perfect example of a pop genre song with a typical pop music video. It shows the artists singing in the video, with the stereotypical shots of them having fun, messing around, partying, singing and dancing. This gives the video a pop feel to it and reaches out more to its intended audience.

Different genres tend to have a 'stereotypical' feel and theme to songs belonging to that genre, for example, pop music is usually thought of involving romance or having fun. They are normally written about falling in and out of love or partying etc. This can reach out to the particular audience of young people of both genders. Their preferred music can be a source of comfort to most people.

It is usually the lyrics of a song and the vibe it gives off that makes it stand out to a particular audience. An example of this would be 'Someone like you' by Adele which she wrote about someone she loved who she couldn't be with, this relating to her own life. The song could reach out to people who have also been in Adele's position and can make them feel better or even worse about the situation. Music is often a big comfort to people and can also affect their mood and feelings.