This type of music video is when the artist is featured in the video, performing the song through most if not all of the video. This is probably the easiest to type of video to film on a lower budget, provided you can get a suitable location for filming. A good example of this is would be ‘Umbrella' by the Rihanna ft Jay Z. The video for this is mostly performance based with random shots of the artist posing and dancing.
Narrative based Music Videos
This type of music video contains mostly footage that tells a story through the moving image. Usually involving actors and in some the artists themselves, the story is sometimes linked to the lyrical content of the song, but not always. This type of music video is often popular for a song that’s featured in a movie and you will see scenes from the film cut into the music video. An example of this is 'Skyfall' by Adele, it does not feature Adele in at all, it just contains clips from the movie.
A good narrative based video is ‘Time’ by Chase and Status ft Delilah.
Concept based Music Videos
This is a type of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilize a particular editing or filming technique. It's not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible, for example seeing the artist in snippets. An example of a concept based music video is 'Get By' by Delta Heavy, this is also an example of a stop frame animation music video.
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