In what ways does your media product use, develop or challenge forms and conventions of real media products?

As my music video was based on a concept theme and it wasn't a stereotypical pop song by Rihanna or Beyonce etc, I wanted to make sure that my music video didn't follow the same conventions as they do. As I chose a British indie male band, I knew straight away that I didn't want a performance based video. I thought that this would look unprofessional and I knew i would't be able to pull it off as I obviously didn't have the real artist to perform in it. 

Many music videos today are based on performance and the artist is almost certainly in the video, whether they're singing or not. As i knew this was a typical convention when it comes to creating music videos I knew i wanted to avoid this as I wanted to be different. When I had chosen my song I decided to research the band and the specific genre of indie. This was so that I knew what conventions to apply or even consider to put in my music video. I found that indie music videos are more narrative based, however also performance as they show clips of the artist in the video. I decided that I wanted to challenge the usual forms and conventions of indie music videos. This let me incorporate a non linear narrative into my video, which proved to work in the end. I chose to use a variety of different types of camera shots and angles and also a wide range of editing skills like, slow and fast motion and reversing the video. These were all used to create the concept based convention I wanted to achieve in my video. As you can see I have made a distinct difference between the conventions of music video and the traditional band's music video. 

When it came to creating my digipak and magazine advert I wanted to input some of the normal forms and conventions  in media products today. I decided that I wanted my album and cover and magazine advert to stand out, as they would obviously need to attract attention in a shop, billboard etc. this is so people would buy it. I chose to use images that I had took from filming my video and change them into black and white. I thought that this would help them both to stand out as not many other albums or magazine adverts are just black and white. I also thought that by using the same images that I included in my music video would attract the audience more, because if they have seen my video they will recognise my album or magazine advert. I also thought it was a good idea to get specific fonts off specialised font websites rather than the usual 'Arial' off Microsoft Word. This would make my album and advert unique from other media products and help them to stand out in shops. 

I followed the same path when I came to make my website for the band. I wanted to use the forms and conventions that most music products use today but with my own twist on it. After researching indie bands and looking at their websites, I came to realise that there were four main pages that I needed to put on my website in order to follow the typical conventions. These were the home page which told the audience a bit about the band, an images page that had pictures of the band and the video, a video page with their recent video/song releases and finally a contact page which allows the audience to get in touch with the band. However for me to develop further and slightly change the forms of media products today, I thought it would be a good idea to make the pages stand out. I did this by using a particular image that I also used in my music video, again changing it to black and white and inserting it on every page as a background. This links to my other ancillary tasks, the digipak and magazine advert which the audience will recognise if they have seen my music video.