I will be analysing the music video 'Countdown' by Beyonce. This video has no narrative story in it at all and is mainly performance based as Beyonce mimes to her lyrics and also dances to the music. The video starts with a head and shoulder shot of Beyonce singing the words to the song, she has her hair up and is wearing a plain black top, standing against a plain white background. The costume and set is very minimalistic and this is shown throughout the video. She has regular costume and set changes but it is all shown as very low budget, especially for a Beyonce music video. However there are many creative effects that have been used and the editing also makes the video look catchy and professional.
Near the beginning, stop frame animation is used as Beyonce moves her arms like the hands of a clock to the fast beat of the music. This is an edgy way of fast editing to make still images look like they are moving, something used frequently in todays media world.
Throughout the whole video an effect is used which shows multiple shots on the screen at one time, with Beyonce in different costumes, setting, actions etc.
In some of these shots there is also the effect of a split screen of the singer, as if her actions are being mirrored by herself on the opposite side of the screen.
She also appears doing different actions whilst there are multiples of her on the screen. This creates the effect of that there are many people in the video that all look the same, as it is Beyonce repeated. There are multiple shots of Beyonce being fast forward as she dances and mimes, making it more cut to the beat and different.
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