My original plan was to get all of the filming out of the way first and then begin to edit it and put it together. However half way through the filming process I thought it would be best to start putting the video together to get a sense of what it was going to look like. To edit my music video I thought it would be best to use my Apple Macbook Air as it is recently new. It also has Final Cut Pro X on it, which is one of the top editing softwares for Apple when creating media. These were both superb assets to have when I was editing my music video, as they were of a high standard, reliable and easy to use for myself.
When I came to edit my music video, I realised that I hadn't got enough footage to last the whole 3:42 of the song. This is when I had to do some more filming and decided to do it in my back garden and the little woods. When I had finally got all of the footage I needed I worked hard on the editing to get it exactly how I wanted it to look. All together I spent about three days editing my video, until I finally completed it to my high standard.
As my music video is concept based and doesn't have a narrative storyline it was fairly easy to edit. I wanted Teagan to look innocent and sweet on certain parts and then suddenly change to an evil side of her. This was the only plan that I wanted to follow throughout my video, which I did. I most certainly wanted my video to be edited to the beat of the song, as this is why I chose this particular song at the beginning of the project. It has a cutting and edgy, fast beat to it which was effective to edit to with the more sinister footage of Teagan.
Mainly at the start of my music video and on a few other parts of the chorus, I have added text onto the screen. At the very beginning of the video the word 'cough' appears multiple times to the word being said in the song. I chose to do this because it looked very effective and also because Everything Everything did a similar text in their own video for the song. Also on certain strong words in the chorus I used the same text as I thought it was bold and was edgy. The font I used was 'sacrificial' off dafonts.com, which I have used for the majority of my ancillary tasks. This is so that all of my promotions for the band, as well as their own video are consistent throughout.
Everything Everythings 'cough' text
My Music Video 'cough' text
Whilst editing my video I decided the more effects there were, the better. I wanted Teagan to look cute in certain parts and scary in others, therefore I used many effects on my footage that Final Cut Pro X had to offer. For the innocent images and videos I put them in slow motion or just added a softer tone onto them. This made them look lighter in colour and appearance to the opposite footage. For the sinister side of Teagan I used dark and shadowed effects and filters. I also reversed the clips and fast forwarded them to make them look quick and scary for the viewer. If there were still images then I would add on certain effects that make them look like they are moving such as 'bad tv' or 'projector'. All of these effects, filters and speed differences were added onto the clips which created the music video I wanted to achieve.
For the chorus of my video I decided to repeat the videos and images shown, changing them slightly. I thought this was a good idea as the lyrics to the chorus are obviously repeated throughout the song. Every time the chorus said the same lyrics, my video would show the same footage. However on the second time its repeated I have changed the images that flash up. This is so that the viewer can see other footage and it changes it slightly when repeated.
As I was creating a music video I wouldn't of needed the diegetic sound that was on each single video I had taken. Therefore I detached the audio that was on the videos and deleted them, leaving just the non-diegetic sound of the music track that was over the top. This reduced any unwanted background noise that wasn't needed and that would make my music video look and sound unprofessional.
